Whether you're booking your first campaign or hosting your first screen, tell us a bit about what you need.
Follow these steps to prepare artwork that prints correctly, the first time.
Keep your design bold, simple and readable from a distance for maximum impact
Your RADO LED slot is 30 seconds total
Viewing Distance
Optimized for 8 to 40 feet sidewalk engagement. Avoid subtle details: they disappear.
Two ways to create your 30-second LED ad. Choose what works best for your campaign.
Option A
☆ Recommended for most advertisers
Simple, static & easy to read.
Submit 1-3 PNG or JPEG images + working files (PSD/AI/other). RADO converts your images into the final MP4.
Choose your timing
1 × 30s 2 × 15s 3 × 10sBest when your message needs more time to be seen and read.
Option B
Dynamic, engaging & built for digital.
Submit your final MP4 video for the full 30-second slot.
Key points
Great for brands that want to grab attention with movement and a dynamic visual experience.
ⓘ Not sure which to choose? Images give viewers more time to read your message. Video gives you more creative freedom & storytelling.
Design for distance: strong silhouettes and bold typography ensure immediate recognition across the shop floor.
LED typography & visual rules
Bold, geometric sans-serif only
No serifs, thin weights, or scripts. Solid letterforms maintain instant definition at 160px width.
Stroke weights at least 2px wide
Solid stroke weights remain sharp across physical LED module pitch thresholds without dropped pixels.
3–4 words per line, 3 lines maximum
Sidewalk and queue shoppers glance for 2 to 3 seconds. Communicate a single, focused proposition per slide.
Generous letter-spacing (tracking)
Open character spacing prevents adjacent glyph bleeding on physical LED matrices without anti-aliasing blend.
Size logos to at least 40px height with a transparent background for crisp brand visibility on any display.
PNG format ensures seamless placement over background colors and product imagery without white-box artifacts.
For best quality, work at 4× the final size when possible, then export to the required LED resolution.
Vector working file
640 × 960 px
Design comfortably in Figma, Illustrator, or After Effects
Downsample export
LED display target
160 × 240 px
Crisp rendered pixels for final submission file
01
Upload your source images or MP4 video file through the secure web uploader.
02
We verify specs, encode hardware-level codecs, or assemble transitions with brand loaders.
03
Queued to retail store screens on schedule with real-time impression telemetrics enabled.
Most creative rejections or illegible displays stem from these four straightforward pitfalls.
Thin or serif typefaces
Delicate serifs and hairline strokes get lost across physical LED scanlines. Use bold, geometric sans-serif fonts to guarantee character definition.
Long sentences
Shoppers glance while paying or passing by. Keep copy under 3 lines (3–4 words per line) for immediate 2-second recognition.
Undersized logos
Marks under 40px height become indistinct dot clusters. Scale brand icons boldly and provide PNG-24 files with transparent alpha channels.
Unsupported codecs
Hardware matrix players will reject non-standard exports. Stick strictly to H.264 video at 30fps constant framerate, strictly mute with no audio tracks.
Upload your production-ready file and we'll take it from there.
Upload Artwork
